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优秀设计团队必需的四种成员2009-7-30 8:20:31 浏览:120

你是否思考过,为什么你在工作上能够和其它设计师很好地合作?也许你们志同道合,不过使你们不那么投机也同样可以很好地在一起。在Kaleidoscope(一家美国设计公司,原文作者现在工作的地方——http://www.kascope.com/),包括我在内一些设计师善于分析和理性思考,而另外一些则是思想奔放喜欢感性的思考。我们是如何相处共存的呢?理性地分析让我明白不同设计师之间如何互补,终让我意识到一个成功的设计团队需要有4种关键的成员。


(横坐标右侧 应翻译为 理性思考者)


布道者
(千万不要理解成喋喋不休的唐僧,而是类似于我们所谓的“精神领袖”类的人物,往往在更大和更高的层面上讲述和思考博爱啊家庭啊人类啊之类的话题)
设计团队没有一个具有远见的领袖,就像一个教堂里没有牧师。他在高层面关注设计,发展策略和推动设计与商业一体化进程。直觉思维使他知道如何把设计自然而然地融合到庞大的商业计划里面。他是从“狂想者”成长起来,所以他热衷把他带领负责的产品和项目覆盖范围尽量扩大,并探索更多的可能方向。“布道者”绝不会去做技术能手,甚至会领导一些在常人眼里看来不可完成的任务。尽管肩负众多挑战,但往往终他不但完成了而且达到了他所期望的真正价值高度。在优秀的“布道者”带领下,团队往往是具有前瞻性,突破性和高创意价值。

乐团指挥
("乐团指挥"语义上指的是亲历亲为,脚踏实地的实干型领导)
作为“布道者”珠联璧合的补充,设计团队需要一个脚踏实地指导完成具体项目的领导,条理化的思维帮助她确保任何细节都不会出现偏差。就像指挥一个乐团,她把各种不同小节有条不紊地融合贯穿成协调的乐章,确保每个音符都经得起推敲,绝没有任何的偏离。她高标准严要求,以确保每个项目都是高质量。一些团队往往项目进行到95%时已精疲力尽或就此结束,而“乐团指挥”则扮演了推动项目终顺利完成的重要角色。在更多时候,她指导项目进入生产,并确保很多容易被人忽视的关键细节的到位。她也许希望自己还是个设计师,努力做到精益求精或者更多的份外工作。她发挥稳定,是切实工作和带来利益的关键。

狂想者
(pavedow:直???粝爰遥?障胝撸?杆季S活??嶂??意的人)
?理性思?和?幻?o常的??需求碰撞的?r候,“狂想者”往往可以打破困境,?示出?人的??造?崆椤K??A向于相信直?而避??目中的技?限制。??秀的???F??狂想者去天?行空的???暴是必要的,??品需要有突破或新的方向的?r候,他??是合?的人?。?]有幻想的平淡工作???他感到痛苦和易受挫折,所以不要期望他去操作任何?致繁?的工作或者?分技?要求的工作。他??的??意不??K全部都成?楝F???品,但思?活?者?τ诮?⒁????新的?境,以及需要??新?r值的??管理者??至?重要。

技??<?BR>(原文the surgeon——直??橥饪剖中g??,特指精湛技?,思?冷?的人——明白?樯睹??蛞晾?私凶觥巴饪剖中g式”的打?袅税桑?BR>?o?是想要精湛的美?W?是人?C功?W,如此?多的??秀??作品都依?于各???工作。一???ゴ蟮?F?需要技??<摇????善于分析的理性思?者,她善于?致分解和剖析?????,并找到的解?Q方案。就像她的名字一?樱??岩??物品??拆分??恚?J真研究每????部分,然后再把它??天衣?o?地重新??起?怼<夹g?<也⒉豢?是的?Q策者,因?樗?荒芡V?烂艿乃季S??,或者因?轫?目??r?]有足?蚯逦?亩?x而不知所措。去解?Q一?????的?碗s????,那么技??<?⑹悄阍诖_保一切天衣?o?的人?。

全能?手
(空空大???)
每???F?都有各?技能不同的????,但全能?手可能是?公室里那??有才?的人,因?樗?梢悦婷婢愕健K?I?д咭幌盗械捻?目,?理各?棘手的??,同?r?有?人的想法。?在的??I生??很多就是“初?全能?手”,因?楫?他???累了足?蚪??并意?到自己的?ゴ竽芰浚?涂梢栽诙嘀?用姘l?]作用。不要把正真的高人和故弄玄?的“大??”混淆。在???中,稀缺的全能高手不一定是?F?必?的,但一但?碛校????浪?谋匾?粤恕?Page]


附英文全文

Four Essential Members of a Great Design Team

Have you ever wondered why you can successfully collaborate with another designer in your office? Maybe you share similar ideas, but there’s also a good chance you’re nothing alike. At Kaleidoscope, some of the designers (including me) are organized and analytical. Others think freely and contextually. How can we coexist? My analytical thinking pushed me to break down and understand how these differences can be complementary. What I ultimately realized is that a successfully diverse design team requires four key members.

The Evangelist
A design team without a visionary leader is like a church without a preacher. The Evangelist focuses on design at the highest level, developing strategies and processes that push the limits of design and business as a whole. Contextual thinking helps him understand how design fits into a larger business plan. As a former Dreamer, he loves to push the boundaries and question assumptions of the products and categories he leads. The Evangelist won’t ever be an operations specialist, and may even lead activities that feel counterproductive to more analytical thinkers. Although possibly his greatest challenge, he will come through in the end and prove that his dreaming offers real business value. With a great Evangelist leading the charge, firms can be proactive, trendsetting, and highly valued for their ideas.

The Conductor
To complement the Evangelist, every design team needs a leader who directs the finishing touches on each project. The Conductor’s analytical mind helps her to ensure that no detail goes unconsidered. Like directing an orchestra, she brings together all the little details into harmony, making sure everything has been figured out and nothing taken for granted. She probably has the highest standards of any designer in the office and ensures that every project is top quality. Often the team doing the first 95% of the work is exhausted or checked out by the end, and the Conductor plays a key role in making the final push to finish the project right. In more corporate roles, she shepherds projects through to production and defends key design details that might otherwise be lost. The Conductor may wish she was still a designer, struggling to find the appropriate level of feedback or adding unnecessary work for her team. At her best, the Conductor is the key to creating consistently solid work that will have clients or consumers coming back for more.

The Dreamer
When analytical minds struggle with paradoxical design constraints, the Dreamer cuts through it all to offer a surprisingly fresh attitude. He avoids the technical boundaries of a project in favor of contextual experimentation. A great design team deploys Dreamers to brainstorms where blue sky thinking is necessary, and keeps them involved when the end product must push category boundaries or create brand new ones. The Dreamer becomes easily frustrated when not allowed to exercise fantasies, so don’t expect him to handle detail-oriented work or anything that is heavily constrained by technical requirements. The wild ideas he contributes won’t always become part of the final product, but the Dreamer is essential in setting the stage for innovation as well as offering an entertainment value to novelty-seeking design managers.[Page]

The Surgeon
Whether it comes down to aesthetic or ergonomic excellence, so many great pieces of design rely on details. A great design team relies on the Surgeon ? an analytical thinker who cuts up and dissects design problems to find the best solutions. By definition, she breaks down a product into its components, considering the pieces of design and then reuniting them into a cohesive whole. The Surgeon isn’t always the best decision maker, because she can end up thinking in circles or frustrated by a project’s lack of clarity. When it comes to making sense of complex design problems, a Surgeon is your best bet to make sure nothing falls through the cracks.

The Jack of All Trades (Master of None?)
Every team has designers with diverse skill sets, but the Jack of All Trades might be the most talented person in your office because he can truly do everything. He leads a range of projects, solves tricky problems, and dreams up big ideas. Recent graduates make great “Junior Jacks,” because they can contribute on a variety of levels while they gain experience and become more aware of their greatest strengths. Don’t confuse a real Jack with someone whose strengths are not prevalent or ambiguous. In reality, the rare Jack of All Trades might not be essential to have, but will feel essential to any team that has one.
I hope this helps you make better sense of how you and the people around you fit into a design organization. How well do the designers you know fit into these buckets? How could this concept be stronger? In coming posts, I’ll look at how different combinations of these five members help execute the different strategies that design businesses use.

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